Branding is the process of creating a strong, positive perception of your company. Creative branding combines elements like logo, mission statement and #marketing design to communicate to your target market who you are, your values and communicates a promise.
If you are not using print in your marketing, you are missing out on the benefits these materials offer. The most cohesive marketing plans us both print and digital marketing.
Print represents TRUST. People trust printed materials
Print represents CREDITABILITY. Creditability is the quality or power of inspiring belief.
Print gives you OPTIONS. Today personalization is at the top of requests from marketing. Fundra, which assists non-profits, sighted 135% increased response rate when personalized and 90% of direct mail is opened. Marketing that integrates all channels is more than twice as likely to be effective. Let’s start a conversation about how print can improve a brand.