The Psychology of Color in Marketing (Post IV of IV)

This Blog will cover some basics that will help you make good color choices in your marketing.

A Single Color also called Monochromatic

If you decide to use a single color in varying shades, this can be a clean and interesting look.  The most common colors for a monochromatic look are shades of blue or green as they can give a soothing and pleasing effect to the eye.

Complimentary Colors

High contrasting colors, which will be the colors directly opposite from one another on the color wheel such as pink and lime green.  Can be pleasing to the eye and puts a warm color with a cool color.

Three Colors

This is popular with website designers.  It is common to use three colors spaced from each other around the color wheel.  Allows for a harmonious color scheme.

When deciding on which colors to use together be sure you understand the culture of your audience.  As with any other language, color can be misrepresented and can lead to a negative attitude or feeling about your product. Our goal at Alexander Clark Printing is to guide and help you, reach your marketing goals with color selection, design, and quality production. 

Alexander Clark Printing has a clear understanding of color perceptions and the visual symbolism color can make without using a word.  Let’s talk color.

Alexander Clark Printing is helping change business printing one ink spot at a time. 

Printed documents run business.  Words on a page communicate with your staff and customers. 

Alexander Clark can supply you with your promotional products, from pens to stress balls, from mugs to wrist bands.

When done right, direct mail marketing can work with your other channels, like digital marketing, to make your business stand out. 

 Printing on the envelope is your opportunity to add color, personality, and in some cases, life to your envelope. Which one you choose can depend on the kind of mailing you are doing, the size of your mailing and your budget.

 Alexander Clark Printing can manage your documents. Our technologies empower our clients, streamline processes, lower costs, improve service levels.