The History of the Postcard May 19, 1898, was the day US Congress passed the “Private Mailing Card Act,” allowing private publishers and printers to produce postcards. They had to be labeled “Private Mailing Cards” until 1901, then they became known as “souvenir cards.” On December 1901, the Postmaster General issued Post Office Order No. …
The Difference Between Promotional Products and Corporate Gifts If you are the buyer of Promotional Products or Corporate Gifts, here are a few tips on understanding the difference. PRICE: Promotional Products will, ideally, cost you under $10.00 per piece since it’s considered a giveaway. Corporate gifts will more than likely cost you $25.00 to $50.00 …
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Building Your Brand With Presentation Folders Whether you’re mailing your latest brochure or leaving company information behind after a meeting, custom presentation folders can make a huge difference in the way your company is perceived. In the marketing arena finding a way to say a lot in a small space is always a challenge. A …
The Folded Self-Mailer One of the most eye-catching direct mail pieces you can find is the folded self-mailer. Because this marketing piece is trifold, bifold or oblong it does not require an envelope. It is secured with either glue or tabs so your target market can immediately be wowed by the visuals. It is the …
The When, Where, What and Why About Labels (Post II of II) When you are a manufacturer of consumer or industrial products one of the most important investments is your custom label. Why must your label look and appeal to your target market? It becomes your branding. Along with Brand Recognition labels convey critical information …
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The When, Where, What and Why About Labels (Post I of II) (Post I: about what you need to start a label project. Post II: what method of printing suits your label.) As you peruse a product in the store or online, when you come across the perfect product, the first thing you see is …
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The Right Printing Company Can Make A Difference! Printing is a key element in your company branding and marketing communications. Knowing how and producing products that portray your company brand is key to your success. Like any other supplier for your business, the right printing company can make all the difference in success or failure. Choosing …
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Paper, Print, and Planning, the New PPP We all use paper, lots of paper. From toilet paper, paper towels, Kleenex, diapers, paper bags, and cardboard boxes, just to name a few items. Then you add the envelopes, copy paper, marketing materials, and documents used in a multitude of businesses every day. With demand for paper …
Some Day My “Prints” Will Come “On-time delivery.” Words spoken, written, and promised. In a world that takes the statement “on-time” glibly, you may have experienced companies that do not understand the necessity to meet and exceed delivery expectations. Delivery is a service that is essential for a number of reasons. Delivery of the products you …
Business Forms, a Driving Force When you hear the words “Business Forms” what is your first thought? When you hear the words, credit application, invoice, information booklet, packing list, checks, what does your mental picture see? Some will say, “old way of doing things,” others will say; “time-consuming process,” and yet others; “printing.” Wherever your thoughts …
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Twin Falls, ID 83301
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