Survey Reveals Increased Consumer Interest in Direct Mail, Other Traditional Media Channels Submitted: Kathi Rowzie from Two Sides A recent study released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. …
Environmentally Indifferent Consumers Want Sustainable Shipping Options Submitted by: Kathi Rowzie, TwoSides August 31, 2021 According to Sifted, a leading logistics-data science platform, eco-conscious consumers are on the rise, and they want to buy from brands committed to being part of the climate change solution. As e-commerce continues to boom, this news bodes well for the corrugated packaging …
Marketing to Gen Z Gen Z Born 1997-2012 Ages 9-24 Have you ever watched a toddler playing on an iPad? As a Boomer, I struggle to figure out why my app won’t update. By age 5 this toddler will probably be far more tech-savvy than I’ll ever be. As Millennials are getting older, the Generation …
Marketing to the Boomer Generation Boomers: Born 1946-1964 Ages 57-75 According to the “Pew Research Center,” there are 74 million “Baby Boomers” currently living in the United States. That is down from 80 million in 2019. Although their population is closely trailed by Millennials, Boomers make up the majority of spending in the U.S. economy. …
Selling to Millennials Also known as Gen Y Understanding each audience helps us craft the right message on the right channels, and a deep demographic dive is especially important if young people comprise a big portion of the audience you market to. For marketers and business owners, understanding the nuances and personality quirks of each …
Business Product Sell Sheets What the heck is a sell sheet? A sell-sheet is a one-page sheet used in sales to attract attention to your product. Sell sheets are a way of showcasing the benefits of your idea in a succinct, static, compelling way. Look at them as one-page advertisements. Use a Catchy, Bold Headline …
Print Marketing for the Healthcare Industry Patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit a hospital or medical practice. Rapid changes in the healthcare industry markets require agility and focus. Print marketing when used along with digital marketing has been proven …
LISTEN I am always amazed when I am approached by a salesperson who can’t wait to tell me all about the product or service they are selling – whether or not it is what I really need. It’s as if they believe if they tell me every feature, benefit, and detail about their product then …
Direct Mail Marketing with Postcards Choosing the right-sized postcard for your direct mail marketing campaign can be challenging. Too small and it may be overlooked, too large and it not only costs more but you may have to fold it or it won’t fit into the mailbox. Then there is always the budget. What …
The History of the Postcard May 19, 1898, was the day US Congress passed the “Private Mailing Card Act,” allowing private publishers and printers to produce postcards. They had to be labeled “Private Mailing Cards” until 1901, then they became known as “souvenir cards.” On December 1901, the Postmaster General issued Post Office Order No. …
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