Marsha Nix

CRM, Bountiful Leads and Increased Profitability

CRM, Bountiful Leads and Increased Profitability Customer Relationship Management (CRM) solutions is a must-have for all business, small, medium, and large.  A CRM solution will enable you to gain a deep understanding of your customers and prospects, build an intimate relationship with them and provide them with outstanding service.  Along with providing you with the …

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Understanding Community Bank Challenges

Understanding Community Bank Challenges First, let’s define what it means to be a community bank.  The dictionary tells us:  comm.mu.ni.ty bank is a noun and it is a commercial bank that derives funds from and lends to the community where it operates, and is not affiliated with a multibank holding company. The FDIC Community Bank …

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Marketing Strategies to Take Your Small Business to the Next Level: By Guest Contributor, Denisse Garcia

Marketing Strategies to Take Your Small Business to the Next Level September 19, 2022  Denisse Garcia Owning and operating a small business is a wonderfully fulfilling endeavor, especially when you can see all your hard work translating into growing your audience and consequently your revenue. With technology advances making starting a small business at home more accessible than ever, this …

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How many supply chain managers does it take to screw in a lightbulb?

How many supply chain managers does it take to screw in a lightbulb? None, the lightbulbs are late. Painful paper cuts continue as supply-chain shortages affect envelopes. We should be used to shortages by now, right? Well, you can add one more to the ever-growing list of items that paper supply issues are wreaking havoc …

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CRM – Customer Relationship Management – Part I of II

CRM – Customer Relationship Management – Part I of II Why Do You Need a CRM Solution? CRM (Customer Relationship Management) software is a program designed to gather all aspects of your customer information in one place. A CRM solution helps your business organize interactions and relationships with customers and prospects alike. CRM software centralizes …

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The Difference Between Inbound and Outbound

The Difference Between Inbound and Outbound INBOUND MARKETING Pulls IN interested prospects Solves their needs Interactive with prospects – engaging content, consistently – LinkedIn – email As helpful content is consumed, audience members become leads Where you see it: websites, blogs, eBooks, opt-in emails, SERP, (Search Engine Results Pages. These are the pages displayed by search …

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