Marsha Nix

Surviving the Paper Storm

Surviving the Paper Storm Why are the Paper Markets remaining extremely tight? Post-pandemic demand for graphic paper is outpacing an already thin global supply. All graphic paper grades and basis weights and finishes are oversold for Q4 with orders exceeding saleable capacity. All paper manufacturers have moved to an allocation/reservation system. Why? The main reasons …

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The Importance of a Loyal Employee Part II of II

The Importance of a Loyal Employee Part II of II Why should you care about employee loyalty?  Loyal employees push productivity in the workplace As mentioned before, loyal employees already have a natural hunger for improvement and success.  They are always coming up with new ways to tackle the challenges of the day and help …

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The Importance of a Loyal Employee Part I of II

The Importance of a Loyal Employee Part I of II In times of economic progress and a shortage in the labor market, the importance of loyalty for companies is getting ever greater, as competition for talent is increasing. A company naturally wants to retain talented employees. Companies are investing more time and money in employee development which …

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Paper Products Are Not a Major Contributor to Climate Change.

Paper Products Are Not a Major Contributor to Climate Change. Submitted: Kathi Rowzie, Two Sides, March 30, 2022 If you’ve been following Two Sides or other authoritative sources, you know that the paper products you use do not contribute in any major way to climate change. Why? Because most of the energy used to manufacture …

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The Return of Printed Catalogs

The Return of Printed Catalogs Reaching Consumers in an Environmentally Responsible Way By Kathi Rowzie, President, Two Sides North America After a sharp decline in 2020, printed catalogs are coming back in a big way. Market research firm Keypoint Intelligence reports that digital print volumes – the production method for most smaller-run catalogs – has …

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Packaging Preferences Unpacked

Packaging Preferences Unpacked CHICAGO – June 9, 2021 –  Submitted: Kathi Rowzie June 9, 2021 With physical stores closed during the pandemic, the boom in online shopping resulted in record numbers of packages arriving on consumers’ doorsteps. Along with all that merchandise came a growing awareness of the materials used to package and ship products, and the …

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Increased Consumer Interest in Direct Mail

Survey Reveals Increased Consumer Interest in Direct Mail, Other Traditional Media Channels Submitted: Kathi Rowzie from Two Sides A recent study released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. …

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Consumers Want Sustainable Shipping Options

Environmentally Indifferent Consumers Want Sustainable Shipping Options Submitted by: Kathi Rowzie, TwoSides August 31, 2021 According to Sifted, a leading logistics-data science platform, eco-conscious consumers are on the rise, and they want to buy from brands committed to being part of the climate change solution. As e-commerce continues to boom, this news bodes well for the corrugated packaging …

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