Marsha Nix

Increased Consumer Interest in Direct Mail

Survey Reveals Increased Consumer Interest in Direct Mail, Other Traditional Media Channels Submitted: Kathi Rowzie from Two Sides A recent study released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. …

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Consumers Want Sustainable Shipping Options

Environmentally Indifferent Consumers Want Sustainable Shipping Options Submitted by: Kathi Rowzie, TwoSides August 31, 2021 According to Sifted, a leading logistics-data science platform, eco-conscious consumers are on the rise, and they want to buy from brands committed to being part of the climate change solution. As e-commerce continues to boom, this news bodes well for the corrugated packaging …

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Marketing to Gen Z

Marketing to Gen Z Gen Z    Born 1997-2012                                 Ages 9-24 Have you ever watched a toddler playing on an iPad?  As a Boomer, I struggle to figure out why my app won’t update.  By age 5 this toddler will probably be far more tech-savvy than I’ll ever be. As Millennials are getting older, the Generation …

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Print for the Healthcare Industry

Print Marketing for the Healthcare Industry Patients have more options than ever before.  With so much information available online, these patients no longer feel the need to visit a hospital or medical practice. Rapid changes in the healthcare industry markets require agility and focus.  Print marketing when used along with digital marketing has been proven …

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