Month: January 2022

Packaging Preferences Unpacked

Packaging Preferences Unpacked CHICAGO – June 9, 2021 –  Submitted: Kathi Rowzie June 9, 2021 With physical stores closed during the pandemic, the boom in online shopping resulted in record numbers of packages arriving on consumers’ doorsteps. Along with all that merchandise came a growing awareness of the materials used to package and ship products, and the …

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Increased Consumer Interest in Direct Mail

Survey Reveals Increased Consumer Interest in Direct Mail, Other Traditional Media Channels Submitted: Kathi Rowzie from Two Sides A recent study released by R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. …

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Consumers Want Sustainable Shipping Options

Environmentally Indifferent Consumers Want Sustainable Shipping Options Submitted by: Kathi Rowzie, TwoSides August 31, 2021 According to Sifted, a leading logistics-data science platform, eco-conscious consumers are on the rise, and they want to buy from brands committed to being part of the climate change solution. As e-commerce continues to boom, this news bodes well for the corrugated packaging …

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